About ME

PORTFOLIO

I have been around for a while and I’m always learning new things. My favorite thing is seeing the advancements in technology that connect us. Communication done well can be life affirming. I love to measure things and devour data, but I will be the first to admit often what delivers the biggest impact are the things you can’t measure. I probably have them rated on an excel sheet somewhere though.

Creative Innovation

Looking for a new process or ways to update one that isn’t performing like it used to? That’s my bag!

Collaborate & Win

I love to work with teams to achieve things we can’t accomplish alone.

Frequently Asked Questions

Can’t and AI do that? Why do I need a human to do my comms?

The profession is changing rapidly we need good humans and good AI now more than ever.

blue morpho laurel hale photo credit
Communications Strategy

Sometimes its the medium AND the message that matters. Looking at the audience and understanding what their goals are and working backwards leads to a wholistic strategy tailored to accomplish campaign goals.

Data is important but its not created equally

Agents are super cool BUT they are only as good as the data you give them. Working with clean up to date data and creating workflows that are weeding out conflicting data can be difficult when you are dealing with decades of files and staff with a long tenure. I’m happy to help !

Cultural Competency

Staying up to date on trends and looking at what the hot topics are is one thing but understanding why KFC did a dating simulator and what age and demographic that translates to is entirely different. Expanding a campaign to a new region or internal team without understanding the workflow also makes or breaks whether comms get read. AI is a great help at getting experts the data they need to do amazing things though.

Is theendly?

Opinions

Case Studies & Other writing